What you will own

The long-term design vision for a strategic product portfolio, ensuring HighLevel's experiences feel unified, powerful, polished and easy to use
The evolution and adoption of HighLevel's bespoke design system, including patterns, components, usage guidance and the operating rituals needed to make adoption real
A meaningfully higher bar for product design craft, including visual design, interaction design, information architecture, systems thinking and product judgment
Design strategy across multiple product lines, balancing customer needs, business outcomes, technical constraints, brand expression and speed of execution
A high-performing team of product designers and design managers, including hiring, coaching, performance management, succession planning and calibration of design standards
Design quality, usability and coherence across critical customer journeys and high-impact product surfaces
A strong discovery, research and experimentation culture that uses qualitative insight, analytics and A/B testing to improve customer and business outcomes
Cross-functional alignment with Product, Engineering, Data and go-to-market leaders on strategy, roadmap priorities, success metrics and tradeoffs
Executive-level storytelling that makes customer needs, design strategy, product quality and product opportunities clear and actionable

Key responsibilities

Define and communicate a compelling design vision for a large, integrated product portfolio
Translate company and product strategy into experience principles, customer journeys, design priorities and measurable outcomes
Identify opportunities to unify fragmented workflows into cohesive, AI-powered experiences that help customers move faster and get better results
Represent the customer, the end-to-end experience and the quality bar in executive-level product and business discussions

Own the evolution of HighLevel's bespoke design system as a practical product accelerator, not just a library of components
Partner with design system, product design and engineering leaders to mature shared patterns, component quality, interaction standards and contribution models
Work horizontally across many product teams and functions to turn a new design system into a shared way of building, aligning designers, PMs, engineers and go-to-market partners around consistent experience standards
Drive adoption across product teams by making the system easier to use, easier to contribute to and clearly tied to product quality and execution speed
Reduce pattern drift and inconsistent experiences across the platform while still allowing teams to solve domain-specific product problems
Establish measures for design system adoption, contribution quality, component reliability and customer-facing consistency

Define, model and scale a high bar for visual craft, interaction quality, product design thinking and end-to-end usability
Coach design managers and senior ICs on how to recognize, critique and improve the quality of design work before it reaches customers
Create critique rituals, quality reviews and launch-readiness practices that improve outputs without slowing teams down unnecessarily
Ensure major launches are grounded in clear user needs, durable interaction patterns, thoughtful visual execution and measurable success criteria
Build a culture where speed and quality reinforce each other instead of competing with each other

Lead design across multiple product teams and product lines, ensuring the work connects into a coherent platform experience
Partner with Product and Engineering leaders to shape roadmaps, clarify tradeoffs and sequence work based on customer value and business impact
Guide teams through ambiguous, high-stakes product problems that require systems thinking, strategic judgment and strong execution
Connect growth, commerce, marketplace, community, admin, integration and platform utility experiences into customer journeys that feel cohesive

Build, coach and retain a high-performing design team capable of operating at HighLevel's speed and scale
Hire exceptional design talent, elevate existing designers and create clear growth paths for managers and individual contributors
Performance manage thoughtfully and directly when designers need additional support, clearer expectations or development plans