Responsibilities

Lead the end-to-end product design process for complex website initiatives – from discovery and requirements gathering through design, testing, and implementation
Design and build high-quality, conversion-focused websites using WordPress, Figma, and additional web tools
Apply advanced web optimization techniques to enhance discoverability, performance, and mobile responsiveness while adhering to modern UX, SEO, and accessibility standards
Collaborate with cross-functional teams including Product Managers, Engineers, and Project Managers to align on scope, resolve technical risks, and ensure seamless implementation
Translate complex or abstract concepts into actionable design solutions and evaluate multiple technical approaches
Leverage conversion-centered design methodologies to facilitate brainstorming, evaluate testing opportunities, and guide decision-making
Contribute to FareHarbor’s design community by refining team processes, sharing best practices, and mentoring junior designers
Stay current with emerging web technologies and trends
Create professional-grade design assets including mockups, wireframes, layouts, and graphics using Figma, Photoshop, Illustrator, or comparable tools
Integrate websites with FareHarbor software, ensuring smooth booking flow functionality
Oversee and implement custom CSS/HTML enhancements supporting advanced design requirements
Participate in client-facing meetings to understand project goals, gather inspiration, and present design rationale

Requirements

Minimum of 5 years in digital marketing design with focus on B2B environments and SaaS platforms
2-3 years of experience in web design using graphic design software like Figma or Photoshop
Proficiency in web design best practices with experience in WordPress or similar CMS platforms (Wix, Squarespace, Joomla, Webflow)
Experience with HTML, CSS, and UX/UI tools such as Figma or Adobe XD
Strong ability to articulate design decisions and collaborate with cross-functional teams
Demonstrated ability to prioritize and manage multiple projects while meeting deadlines
Ability to work highly independently with strong judgment on critical client work
Experience working in an Agile workflow environment using tools like Airtable, Jira, or Monday
High level of precision in both product and web design with focus on user-friendly, aesthetically pleasing solutions
Experience working within teams and cross-departmentally with proven ability to mentor junior designers

Experience with additional website building platforms (e.g., GoDaddy, FTP)
Previous work in agency-like environments or developing/improving brand identity online
Understanding of SEO principles
Up to 30% travel to service highest valued clients in-person