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Senior Product Marketing Manager

San Francisco, CABoston, MANew York, NYAustin, TXOnsite5+ YOE
Summary

Leads product marketing for Postman features, crafting messaging and content for developers and platform engineers. Drives launches, enables sales with playbooks, and supports events to boost awareness and adoption. Requires 5+ years in product marketing, SaaS/DevOps experience.

About the role

What You’ll Do

  • Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities
  • Work with engineering teams to distill key functionality and benefits into customer facing value messaging
  • Craft compelling, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars, social media that resonate with target personas)
  • Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks, etc)
  • Plan and implement feature and service launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
  • Support Postman events, third party trade shows and other events to help showcase our products to attendees

About You

  • 5+ years of professional non-internship product marketing experience or 2+ years of post-MBA management or strategy consulting experience
  • Experience in software, SaaS, Developer Tools, or DevOps
  • Experience building product positioning and messaging
  • Experience with customer segmentation, profiling, and targeting

Bonus Points

  • Direct experience with developers, and audiences that build applications
  • Experience crafting engaging content for developers
  • Comfortable marketing to technical leaders
  • Familiarity with Postman API Platform
Skills
Product MarketingSaaSDeveloper ToolsDevOpsPositioningMessagingContent CreationCustomer SegmentationLaunch StrategyPitch DecksWebinarsBlogsSocial Media