Senior Product Manager: New Verticals

What you’ll own

New vertical discovery

• Identify and evaluate new home service and field service categories where Broccoli should expand next
• Build a clear view of customer pain, market size, workflow complexity, competitive landscape, integration needs, and go-to-market feasibility

Market research and synthesis

• Interview customers and prospects, shadow workflows, analyze transcripts and product data
• Turn messy research into clear product and strategy recommendations

Opportunity sizing and prioritization

• Compare verticals and product wedges based on urgency of pain, willingness to pay, AI feasibility, implementation complexity, sales motion, and potential customer P&L impact

Product definition

• Turn research into crisp product direction
• Write specs built around the “why,” define the initial wedge, create basic mockups when useful, and give engineering enough clarity to move quickly

Design partner development

• Work with sales and customer success to identify the right early customers for new verticals
• Build tight feedback loops and avoid overfitting to one account

Launch and learning loops

• Coordinate with sales, customer success, and marketing when new vertical products ship
• Define success metrics, track outcomes, and drive the honest conversation about what worked, what didn’t, and what we should do next

Who we’re looking for

Must-haves

• Deep customer curiosity: You want to understand how businesses actually work: workflows, incentives, edge cases, economics, and operational reality
• Strong market judgment: You can evaluate a market from first principles and separate a promising opportunity from a noisy one
• High agency: You bring structure to ambiguity, move without being told, and own outcomes end to end
• Strong business judgment: You prioritize based on customer impact, Broccoli’s strategic advantage, speed to market, and long-term expansion potential
• AI-first product thinking: You default to asking what is now possible with AI, not what traditional SaaS products have done before. You’ve built agents, AI-powered workflows, or AI-native product experiences yourself
• Clear communication: You can turn messy research into sharp strategy docs, specs, launch briefs, and founder-ready recommendations
• Excited to work in-office five days a week: This role requires close collaboration with the founders and the team

Strong plus

• Former founder, or a PM who has operated like one
• Experience expanding into new markets, segments, or verticals
• Experience at a high-growth B2B startup, especially Series A to C
• Home services, field service, vertical SaaS, or service operations experience
• Experience with sales-led or design-partner-led product development

Not a fit

• Your PM experience is primarily sprint facilitation, stakeholder alignment, or process management
• You prefer being handed a roadmap rather than figuring out what should be on it
• You are uncomfortable with ambiguity, field research, or direct customer exposure
• You have not owned a product, market, or business outcome end to end
• You think of AI mainly as a feature layer on top of existing SaaS workflows