What You'll Do

Own the growth platform strategy across experimentation, instrumentation, the website (headless CMS), growth model dashboards, and lifecycle tooling
Design the cross-functional operating model that connects demand generation, marketing, product, and sales into a coherent growth system with shared metrics and consistent process
Build a strong culture of experimentation at Hiya: define how experiments are structured, how results are measured and shared, and improve experimentation rigor and quality across all teams
Partner with product managers across Hiya's product lines to translate their growth needs into platform capabilities and shared tooling they can use independently
Bring a strong perspective on SEO and generative engine optimization (GEO) so the platform produces surfaces that perform well in both traditional search and AI-driven discovery, and partner with product marketing on content strategy execution, including mult-locale support
Establish operating rituals that keep the growth system healthy: experiment reviews, shared learnings, and regular alignment with marketing and demand generation
Use AI tools to accelerate platform development, analysis, prototyping, and the operational work of standing up a new function

What You'll Need to Succeed

Demonstrated success in growth, including hands-on work building activation funnels, running experimentation programs, and connecting acquisition through conversion through expansion in self-serve acquisition motions
Experience building growth platforms, tooling, or infrastructure that other teams operated on: experimentation frameworks, A/B testing and feature flag systems, analytics and event tracking platforms, CMS platforms, or cross-functional operating models
A track record of improving experimentation rigor and quality across multiple teams, not just within a single team
Expertise in SEO and emerging GEO practices, with informed opinions on how platform and CMS decisions affect organic discoverability
Proficiency with AI tools as a core part of how you work, with hands-on experience using them to accelerate analysis, prototyping, and platform development
Data fluency for defining leading metrics, building shared dashboards, and creating the feedback loops that make experimentation programs learn
The ability to build trust with product managers who own their own growth goals, positioning yourself as an enabler of their work rather than a competitor for their scope
A high-agency, builder-oriented approach: you create structure in ambiguous situations and take ownership for outcomes
Strong communication skills and the ability to translate between growth, marketing, product, and engineering contexts fluently

Experience as a founding or early growth hire, building the function and the playbook rather than inheriting them
Hands-on experience with headless CMS platforms, particularly Contentful or Payload, including content modeling and multi-locale support
Experience with modern analytics and instrumentation stacks (Segment, Amplitude, Mixpanel, GA4) and tag management
Familiarity with experimentation platforms (Optimizely, Statsig, or equivalent), including evaluation tradeoffs between build, buy, and open-source options