Responsibilities

Own media budget allocation and pacing across all channels
Translate data and insights into optimization opportunities
Conduct research and competitive analysis to identify untapped channels and opportunities to reach prospects
Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
Source and vet sponsorship opportunities, reach out to partners directly, and manage logistics end to end
Partner with creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Requirements

5+ years of media planning or buying experience, ideally for a B2B and/or SaaS brand (agency or in-house)
Experience planning and buying sponsorships in channels like newsletters, podcasts, industry events, or communities
Highly organized, with strong judgment about where to focus time across competing priorities
An informed POV on what's measurable, what isn't, and how to make the case for brand investment in a new channel
Excellent written communication — able to write crisp channel strategy docs and cold outreach emails