Responsibilities

Build and manage customer advocacy program end-to-end, including reference management, case study production, testimonial collection, and peer review site presence.
Identify and develop relationships with customer advocates across enterprise and MSP segments.
Produce compelling customer case studies, video testimonials, and success stories.
Manage presence on peer review platforms (G2, Gartner Peer Insights, Trustpilot), including review campaigns and response management.
Leverage AI to identify advocates, scale program, and generate content.
Partner with sales and SDR teams to maintain customer reference database.
Support events like NerdioCon with customer speaker sourcing and content coordination.
Collaborate with PMM and demand gen to integrate customer stories into marketing assets.
Track and report on advocacy program KPIs.
Build advocate recognition and rewards programs.

Qualifications

Bachelor's degree in Marketing, Communications, or related field.
4+ years of experience in customer marketing, customer advocacy, or customer success marketing in B2B technology.
Proven ability to produce customer case studies, testimonials, and reference content.
Experience managing peer review platform programs.
Strong relationship-building, writing, and storytelling skills.
Project management skills.
Comfort with AI tools.

Experience with customer advocacy platforms (e.g., ReferenceEdge, Influitive).
Familiarity with IT, cloud, or Microsoft technology solutions.
Background supporting enterprise and MSP segments.
Experience integrating advocacy content into ABM or sales enablement.