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Senior Brand Designer (Illustrator)

United StatesBrand DesignRemote5+ YOE
Summary

Lead brand design and illustration across social, campaigns, editorial, motion, and experiential channels. Translate complex health concepts into culturally resonant visual narratives while evolving the company's visual identity.

About the role

Key Responsibilities

  • Lead and execute visually compelling brand design work across social, campaigns, partnerships, editorial, motion, experiential, and digital channels
  • Develop illustration systems, visual storytelling frameworks, and graphic assets that elevate Function’s brand identity
  • Collaborate closely with Creative Directors, Art Directors, Motion Designers, Strategists, Social, Growth, Product Marketing, and external partners
  • Translate complex health and science concepts into clear, engaging, culturally resonant visual narratives
  • Contribute to creative ideation, moodboards, design systems, pitch development, and integrated 360 brand activations
  • Create best-in-class social-first creative that feels native to modern culture while maintaining premium brand standards
  • Maintain a strong understanding of typography, composition, motion principles, visual hierarchy, and storytelling across formats
  • Help evolve and refine Function’s visual identity as the company scales
  • Present creative concepts clearly and confidently to cross-functional stakeholders
  • Stay highly informed on trends across design, internet culture, fashion, wellness, technology, editorial, film, and creative industries

Requirements

  • 5+ years of professional experience in brand design, illustration, art direction, or visual design within agency, editorial, fashion, wellness, media, or high-growth consumer brands
  • Exceptional portfolio demonstrating strong typography, illustration, layout, branding, and social campaign work
  • Strong understanding of AI creative tools and workflows, with the ability to integrate emerging technologies into design and storytelling while maintaining a high level of craft and creativity
  • Proven experience creating 360 activities systems across digital, social, motion, editorial, and experiential platforms
  • Strong understanding of social-first storytelling, internet culture, and platform-native creative execution
  • Excellent illustration skills with the ability to adapt stylistically across campaigns and brand moments
  • High level of craft, taste, and attention to detail
  • Strong communication and presentation skills with the ability to articulate creative rationale clearly
  • Ability to manage multiple projects simultaneously while operating effectively in fast-paced environments
  • Deep understanding of creative production workflows and cross-functional collaboration
  • Proficiency in Figma, Adobe Creative Suite, and modern creative workflows

Nice to Haves

  • Motion design experience
  • Experience working with health, wellness, beauty, luxury, or culturally driven brands
  • Editorial or magazine design background
  • Experience directing freelance creatives, illustrators, or production partners
  • Experience working on talent-led campaigns and partnerships
  • Understanding of experiential and event-based design systems
Skills
FigmaAdobe Creative SuiteIllustrationTypographyBrand DesignArt DirectionSocial Media DesignMotion DesignVisual StorytellingAI Creative Tools