Senior Alliance & Industry Product Marketing Manager
United StatesProduct MarketingRemote6+ YOE
Summary
Develops positioning, messaging, and GTM strategies for tech alliances and industry verticals like Healthcare and Financial Services. Owns Tech Alliance Program, creates PMM content, and collaborates with product, sales, and demand gen teams. Requires 6+ years B2B tech product marketing and Microsoft ecosystem knowledge.
About the role
Responsibilities
- In partnership with product, build out and own our Tech Alliance Program, which sits atop the Windows Cloud ecosystem.
- Develop and own positioning, messaging, and content for Nerdio's key alliance partnerships.
- Build and maintain industry vertical messaging frameworks for Nerdio's highest-priority segments, including Healthcare, Financial Services, Manufacturing, and Public Sector.
- Produce high-quality PMM deliverables — including case studies, solution briefs, battle cards, industry-specific landing pages, pitch decks, and ROI tools — tailored to alliance and vertical audiences.
- Support go-to-market readiness for new integrations and partnerships, ensuring internal alignment and external visibility.
- Partner with partner marketing team to translate GTM strategies for our Alliance partners into campaigns demand gen activations, ensuring messaging and content assets are aligned to target audience buying journeys.
- Gather and synthesize customer, partner, and market insights to continuously refine alliance and vertical positioning.
- Represent Nerdio at alliance events, partner briefings, and industry conferences as a credible spokesperson.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 6+ years of product marketing experience in B2B technology, with demonstrated expertise in alliance or partner marketing and/or industry vertical GTM.
- Deep knowledge of the Microsoft ecosystem — including Azure, AVD, Windows 365, and/or Intune — strongly preferred.
- Proven ability to develop and execute positioning and messaging frameworks that resonate with technical and business buyers.
- Strong writing and content development skills across PMM formats — solution briefs, pitch decks, battle cards, and campaign copy.
- Experience working cross-functionally with alliance, sales, and demand gen teams in a fast-paced environment.
- Strong analytical and market research skills; ability to synthesize competitive, customer, and market intelligence into clear strategic recommendations.
- Comfort with and willingness to use AI tools to maximize impact and efficiency.
Preferred Qualifications
- Experience with co-sell or Microsoft Partner Network (MPN) programs.
- Background in one or more of Nerdio's target verticals (Healthcare, Finserv, Manufacturing, Public Sector).
- Familiarity with end user computing, cloud desktop, or device management market categories.
- Experience in a high-growth SaaS or cloud technology company.
Benefits and Incentives
- Competitive Base and Incentive Plan
- Stock Options
- Health and Welfare Plans*
- Life and Disability Plans*
- Retirement Plan*
- Unlimited Flexible Paid Time Off, including your birthday off!
- Collaborative Team Culture*
*Benefits for international employees, outside the US, vary by country.
Skills
AzureAVDWindows 365IntuneMicrosoft Partner NetworkMPNSaaSAI toolsGTMproduct marketing