Product Design Manager, Design Systems

Responsibilities

Strategy & Vision

• Set the strategy and roadmap for Lyft Product Language (LPL) across product, marketing, and brand surfaces
• Lead the AI transformation of the system: integrate AI into LPL tooling, adoption workflows, and the day-to-day designer experience
• Represent Design Systems in reviews and other senior leadership forums

People & Craft

• Manage and develop a team of design systems designers and illustrators working across iOS, Android, web, and brand
• Hold the quality bar for system-wide design: cross-platform coherence, accessibility (WCAG), road safety, localization, and brand consistency
• Coach the team on making educated tradeoffs between flexibility, coherency, usability, and efficiency

Execution & Partnership

• Partner closely with the Design Systems DPM and engineering managers to maintain system health, sequence work, and unblock teams
• Own the LPL component contribution and review process end-to-end, from intake through release
• Communicate system decisions, adoption expectations, and quality standards upward and across product, engineering, and marketing

Requirements

• 7+ years in product or brand design, including 2+ years managing designers
• Direct experience leading a design system at scale: components, patterns, guidelines, and shipped-to-code workflows
• Fluency across mobile and web platforms, with a working understanding of how systems are consumed by engineers
• Experience managing a design systems team
• Strong track record of partnership with engineering on architecture, releases, and quality
• Experience setting and defending craft standards across cross-functional stakeholders
• Excellent written communication; comfortable operating in an async-heavy environment with documented decisions
• Comfortable driving disagree-and-commit decisions and making tradeoffs in ambiguity

Nice-to-Haves

• Familiarity with AI-assisted design tooling (Figma MCP, generative workflows, agentic prototyping)

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match
• Discretionary paid time off (salaried team members); 15 days paid time off (hourly team members); 12 observed holidays
• 18 weeks of paid parental leave (biological, adoptive, and foster parents eligible)
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership