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Principal Product Marketing Manager

United StatesProduct MarketingRemote8+ YOE
Summary

Senior product marketing role driving end-to-end GTM planning, launch execution, and NPI process for a B2B SaaS compliance automation platform. Requires 8+ years experience and strong cross-functional influence.

About the role

What you'll do

Launch Execution & GTM Planning

  • Support and drive end-to-end GTM planning and execution for major launches, strategic feature releases, and cross-functional initiatives across Drata's product portfolio
  • Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work
  • Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when
  • Translate product plans and launch milestones into clear internal narratives, executive updates, and field-facing communication

NPI Process & Operational Rigor

  • Help run and improve the NPI process and related launch frameworks, templates, and governance on a day-to-day basis
  • Support tiering and readiness requirements across launch types—from net-new products to iterative feature updates
  • Partner with Product to ensure launches are grounded in customer validation, clear success criteria, and operational readiness before rollout
  • Build and maintain templates, task structures, and documentation that improve consistency and speed over time

GTM Communications & Executive Visibility

  • Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives
  • Write and deliver crisp weekly updates across Slack, email, and presentation formats tailored to different audiences and detail levels
  • Surface launch risks, dependencies, and decisions early so leaders can act with confidence

Content, Assets & Field Enablement

  • Produce the core internal and external assets required for launches—messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content
  • Maintain high-quality GTM slide repositories and launch materials used across product marketing, sales, and executive communications
  • Ensure assets are accurate, on-brand, and aligned to the latest product scope and audience needs

Cross-Functional Influence & Continuous Improvement

  • Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality
  • Move between strategy, execution, and communication without losing momentum
  • Contribute to building a more repeatable, scalable launch discipline across the PMM team

What you'll bring

  • 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role
  • Proven track record executing complex product launches across multiple teams and functions
  • Strong ability to build structure in ambiguous environments and turn process into execution
  • Excellent written and verbal communication skills—especially for executive audiences and cross-functional stakeholders
  • Experience building messaging, launch content, and field-facing assets that support adoption and revenue outcomes
  • Strong project management instincts with the ability to manage multiple priorities, owners, and deadlines simultaneously
  • Comfortable operating at both strategic and highly hands-on levels
  • Experience in cybersecurity, compliance, GRC, risk, trust, or adjacent B2B SaaS is strongly preferred

How we support you

  • Shared Success: Stock equity
  • Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, comprehensive wellness benefits, healthcare concierge services
  • Financial Well-being: 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, discounted voluntary offerings
  • Family Support: Paid Parental Leave policy (after six months), Kindbody fertility and family-building benefits, dedicated leave specialists
  • Growth & Development: Generous annual stipends for professional and personal development
Skills
Product MarketingGTM StrategyLaunch ManagementB2B SaaSMessagingLaunch ContentField EnablementProject ManagementExecutive CommunicationCybersecurityComplianceGRC