Offline Marketing
Drive brand awareness and lead generation through offline channels like events, direct mail, OOH, print, and sponsorships. Requires 7-10 years experience in offline marketing or CPG, creative data-driven approach, and healthcare passion.
Responsibilities
- Plan, budget, and execute offline marketing initiatives including audio/podcasts, television, out-of-home advertising, print ads (magazines, newsletters), sponsorships in publications and associations.
- Plan and execute events and sponsorships at industry conferences in partnership with B2B marketing leader.
- Execute targeted direct mail campaigns including brochures, flyers, swag.
- Develop and execute creative experiential marketing experiments.
- Work closely with sales, product, and design teams to align offline marketing with business objectives.
- Monitor KPIs, analyze campaign data, optimize future campaigns.
- Stay informed on offline marketing best practices and technologies.
- Identify and track competitive marketing.
Requirements
- 7-10 years of experience in offline marketing or CPG, with proven track record driving revenue growth.
- Player/coach mindset, willing to start as IC and grow into leadership.
- Creative and innovative thinking for engaging campaigns.
- Data-driven and analytical, strong ability to measure and report performance.
- Passion for healthcare & technology.
Compensation & Benefits
- Competitive salary and equity.
- Medical, dental, vision benefits.
- Unlimited PTO.
- Company-sponsored annual retreats.
- 401(k) plan.
- Commuter stipend for San Francisco employees.
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