Responsibilities

Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)
Own campaign planning, budget allocation, optimization, and performance tracking end-to-end
Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)
Design and run experiments to improve install rate, activation, retention, and monetization
Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement
Build and leverage attribution frameworks (SKAN, MMPs) to measure true performance and guide decision-making
Analyze performance and optimize campaigns based on CPI, CAC, LTV, payback period, and retention metrics
Identify and scale high-performing channels while quickly cutting underperforming ones
Stay up to date with platform changes, privacy updates, and emerging opportunities in mobile growth

Requirements

Hands-on experience managing mobile acquisition campaigns across platforms like Meta, TikTok, Apple Search Ads, or Google App Campaigns
Strong analytical rigor and performance mindset; comfortable optimizing for full-funnel metrics like activation, retention, LTV, and revenue
Comfortable working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data
Experience operating in ambiguity and building new channels or programs from scratch
Ability to collaborate effectively with creative, product, lifecycle, and data teams
Strong ownership mindset, ability to move quickly while balancing experimentation with execution
Clear communication skills; able to translate performance into business outcomes (growth, revenue, efficiency)