Lifecycle Marketing Operations Analyst

Lead Lifecycle Management

• Own enrichment and scoring model maintenance and optimization across the full funnel
• Build and refine lifecycle stage progression rules and automation workflows
• Create lifecycle reporting dashboards and funnel analytics that surface bottlenecks and conversion opportunities
• Monitor lifecycle health metrics and proactively identify issues before they impact pipeline

Campaign Operations & Channel Optimization

• Execute always-on program technical builds including in-product nurtures, email campaigns, retargeting flows, and outbound sequences
• Manage campaign taxonomy, naming conventions, and data dictionary to ensure consistency and reporting accuracy
• Optimize channel performance through A/B testing strategy, execution, and analysis
• Maintain data hygiene strategy and processes to keep CRM and MAP clean and reliable

Conversion Rate Optimization

• Define and monitor lead lifecycle SLAs between marketing and sales
• Track sales follow-up compliance and create accountability mechanisms
• Analyze conversion rates by stage, channel, and segment to identify drop-off points
• Lead initiatives to improve lead-to-MQL conversion rates
• Partner with Revenue Operations on MQL-to-SQL conversion optimization
• Build feedback loops from marketing to sales based on conversion data and insights

Reporting & Attribution

• Refine and validate attribution models to ensure accurate pipeline source tracking
• Build and maintain channel-specific ROI analysis and pipeline influence reporting
• Create dashboards that connect marketing activity to revenue outcomes
• Translate complex data into clear narratives for marketing, sales, and leadership

Process & Routing Optimization

• Ensure lead routing consistency using DACI model implementation
• Optimize Chili Piper configuration for meeting routing and conversion
• Document processes and train cross-functional teams on workflows
• Design and refine cross-functional workflows between marketing and sales
• Establish SLA governance and escalation procedures

Requirements

• 3-5 years in marketing operations, campaign operations, or lifecycle marketing at a B2B SaaS company
• Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot, or similar) and CRM systems (Salesforce strongly preferred)
• Strong technical execution skills—you can build complex workflows, segmentation logic, and automation rules
• Data fluency—you're comfortable working in spreadsheets, building reports, analyzing conversion funnels, and deriving insights from data
• Process-oriented mindset—you naturally think in systems, workflows, and repeatable frameworks
• Cross-functional collaboration—you can partner effectively with demand gen, sales ops, RevOps, and sales teams
• Analytical problem-solver—you identify bottlenecks, diagnose root causes, and propose data-backed solutions
• Detail-oriented with quality focus—you catch errors, maintain clean data, and take pride in operational excellence

Nice to Have

• Experience with lead routing tools (Chili Piper, LeanData, or similar)
• Familiarity with enrichment and intent data platforms (6sense, ZoomInfo, Clearbit)
• Background in demand generation or growth marketing
• SQL or basic scripting knowledge for data analysis
• Experience building attribution models or multi-touch reporting
• Exposure to revenue operations or sales operations teams