Responsibilities

Own the lifecycle campaigns strategy end-to-end, defining and refining campaigns across prospect conversion, adoption, expansion, and retention.
Lead and develop a high-performing team of Campaign Managers.
Oversee integrated campaign execution across the full customer lifecycle.
Use AI and system building to scale experimentation velocity and team impact.
Shape campaigns across email, in-app, and other owned channels.
Partner across Growth Marketing, Product Marketing, Sales, Customer Success, and Product teams.
Champion the team's technical and operational needs, including marketing automation infrastructure and data tooling.
Build programs for both self-serve and sales-assisted customer motions.

Requirements

6+ years in B2B lifecycle or integrated campaigns marketing, with 3+ years leading teams.
Track record driving MQLs, pipeline, activation, retention, and revenue.
Strong analytical instincts for campaign data and experimentation.
Experience with AI-powered marketing tools for productivity and scaling.
Hands-on with marketing automation platforms and CRM tools.
Systems thinking for end-to-end customer journey.
Dual-motion B2B experience (self-serve and sales-assisted) preferred.
Strategic and executional skills, cross-functional relationship building.