Key Responsibilities

Own the operational execution of lead nurture campaigns — from brief intake through build, QA, and deployment in Iterable.
Build and configure email journeys, triggered sends, and one-off campaigns in Iterable per approved briefs from the BYBO Pillar Lead.
Conduct thorough QA on all outgoing campaigns — checking for rendering issues, broken links, suppression list accuracy, and segmentation logic before any send.
Manage deployment schedules and campaign calendars — ensuring the BYBO team never misses a send date.
Support brief creation by pulling standard performance reports (open rate, click rate, conversion by sequence) from Iterable and the BYBO dashboard.
Flag execution blockers, copy inconsistencies, or data issues to the BYBO Pillar Lead in real time — never letting a problem ship.
Coordinate with the shared support team (Copywriting, Design, Build) to track asset delivery and ensure campaigns are ready to deploy on schedule.
Maintain BYBO campaign documentation — SOPs, naming conventions, suppression logic, journey maps — so the team operates consistently as it scales.

Qualifications/Skills

1–3 years of experience in lifecycle marketing, email marketing operations, or CRM coordination — ideally at a consumer tech or digital health company.
Hands-on experience building and deploying emails in a marketing automation platform (Iterable, Braze, Klaviyo, or equivalent); Iterable experience is a strong plus.
Detail-oriented and process-driven — you catch errors before they ship and you build systems so errors don’t happen twice.
Strong communicator — you proactively update stakeholders on campaign status, flag blockers early, and document everything.
Comfortable working at pace in a fast-moving team where priorities shift and execution speed matters.
Eager to grow — this role is designed to support your development into a senior lifecycle marketer over time, with clear mentorship from the BYBO Pillar Lead and Head of Lifecycle CRM.