Growth Manager, Physical AI
San Francisco, CAGrowth MarketingOnsite2+ YOE
Summary
Drives discovery and engagement for Physical AI teams through multi-channel campaigns, messaging, and events to generate qualified pipeline. Requires 2+ years in growth/product marketing, analytical mindset, and technical curiosity in ML/AI.
About the role
What you'll do
- Engage and convert target accounts with multi-channel campaigns and activities
- Define and evolve Encord’s positioning, messaging and campaigns for Physical AI
- Strategise, test and iterate on digital and out-of-home assets that win attention
- Implement learnings and insights from sales, demos, objections, and wins/losses
- Leverage field marketing and community events to engage accounts in-person
- Segment, target and refine technical audiences effectively
- Report on, analyze and distribute campaign performance in HubSpot
Who we're looking for
- Hands-on and experimental. You're comfortable executing on projects end-to-end, running tests, and iterating on what the data tells you
- Analytical and results-driven. You think in terms of pipeline and deal progression, not just awareness or engagement metrics
- Technically curious. You’re able to get up to speed fast on ML/AI concepts - enough to speak the language of the audience you're reaching
Bonus: You’ve lived B2B SaaS. You’ve worked closely with sales on live deals, and know how to enable sales with the right narrative
Experience requirements
- 2+ years of experience in product or growth marketing, with concrete examples of improvements you've driven in pipeline value
- Clear understanding of demand generation and high-intent inbound strategies
- Experience with automation and AI tools, with a solid grasp of how to use LLMs and agents for marketing workflows
Bonus: experience with the AI/ML ecosystem
Skills
HubSpotDemand GenerationLLMsAI ToolsProduct MarketingGrowth MarketingB2B SaaSML/AI ConceptsMarketing AutomationInbound Strategies