Event Marketing Manager
San Francisco, CAOtherHybrid3+ YOE
Summary
Manages event calendar, logistics, and execution for conferences, customer events, and internal gatherings. Partners on marketing campaigns, tracks ROI via leads/pipeline, and handles creative production with 3+ years B2B event experience in tech/SaaS.
About the role
Responsibilities
Event Planning & Execution
- Manage Nash's annual event calendar, including conferences, partner activations, customer dinners, and internal gatherings.
- Oversee logistics from planning through on-site execution, coordinating vendors, budgets, and materials.
- Develop project plans for each event, anticipate needs, and keep teams aligned.
- Frequent travel (25%+) as needed for conferences, customer events, and other Nash-sponsored programs.
Campaigns, Attendee Management & ROI
- Partner with marketing team to build pre- and post-event campaigns across email, paid, and social.
- Manage attendee lists, coordinate lead capture, and ensure CRM accuracy for Sales follow-up.
- Support post-event workflows such as follow-ups, thank-you notes, recaps, and data clean-up.
- Track results for each event including leads, meetings, opportunities, and pipeline influence.
Creative & Brand Experiences
- Oversee the design and production of collateral, signage, swag, and branded materials.
- Capture live content like photos, short clips, and social posts to extend reach.
- Work with designers and contractors to maintain consistent visual quality across all materials.
Internal, Customer & Partner Events
- Plan and run internal events such as company onsites, all-hands, and team celebrations in partnership with Leadership and Operations.
- Support customer and partner events, including advisory board meetings, executive dinners, and customer onsites.
- Plan and support special occasions involving hosting customers, partners, recruits at San Francisco office.
- Manage, source, and replenish inventory of Nash swag, event materials, and more.
Requirements
- 3+ years of experience in B2B event, field, or experiential marketing, ideally in SaaS or tech.
- Proven ability to manage multiple events, deadlines, and stakeholders with precision.
- Experience with project management tools like Notion, Asana, or Monday.com.
- Experience with event campaigns, attendee management, and CRM tools such as HubSpot or Salesforce.
- Strong communicator who can handle logistics, creative coordination, and cross-team collaboration.
- Creative, resourceful, and proactive, with a genuine interest in live experiences.
- Able to travel frequently (25%+) to help represent Nash across the US and global regions.
- Startup or scaling-stage experience preferred.
Compensation & Benefits
- Competitive compensation and opportunity for equity.
- Flexible paid time off.
- Health, dental, and vision insurance.
Skills
NotionAsanaMonday.comHubSpotSalesforceEvent LogisticsCRMProject ManagementMarketing AutomationLead Management