Build the Function

Define the customer marketing operating model, including ownership boundaries with Customer Success, Product, Growth and ABM
Establish cross-functional workflows with Events, Partnerships, and Revenue teams
Create the customer segmentation framework that identifies strategic vs. growth accounts
Hire and scale the team as the function matures

Design Strategic Customer Experiences

Launch Customer Advisory Board and Product Design Board with clear charters, selection criteria, and engagement models
Support exclusive customer experiences—masterminds, executive trips, and VIP event access
Create memorable moments that make our largest customers feel valued and connected to Eve's mission
Design an annual customer experience calendar that integrates all touchpoints

Develop and launch Eve's customer community strategy from the ground up
Select and implement the right community platform (build vs. buy)
Design content pillars, engagement models, and moderation approaches that drive participation
Create a customer-led growth engine where customers become advocates, sellers, and referral partners
Identify and execute cross-sell and upsell opportunities through strategic customer engagement programs
Partner with Customer Success and Sales to accelerate expansion revenue through community-driven product education and adoption

Design and launch a formal customer advocate program with clear incentives
Recruit customers for case studies, webinars, testimonials, and peer reference calls
Funnel customers into our referral partner network that generate qualified pipeline
Track and optimize advocacy metrics that tie to revenue impact

7+ years in customer marketing, community building, or strategic customer engagement roles at B2B SaaS companies
Proven track record building 0→1 programs—you've launched advisory boards, communities, or customer experience programs from scratch
Enterprise customer experience DNA—you understand how to create white-glove moments for strategic accounts without losing scalability
Revenue orientation—you know how to tie customer marketing to pipeline, expansion, and retention metrics
Cross-functional leadership—you can influence without authority and build strong partnerships with CS, Product, Sales, and Marketing
Strategic thinking with execution excellence—you can architect the vision and roll up your sleeves to make it happen
Strong written and verbal communication—you can craft compelling narratives and present to executive audiences