Key Responsibilities

Set and drive strategy for Growth Creative: Define the vision, creative roadmap, and prioritization framework, and brand guidelines for creative across all marketing channels. Translate performance signals and audience insights into clear strategic direction.
Lead and grow the team: Manage and develop a high-performing team across creative strategy and production (FTE, freelance, and agency). Own hiring, coaching, and org design for the function.
Own the creative-to-performance loop: Set creative KPIs, build and own the test-and-learn framework, and collaborate with channel management to close the gap between what we make and how it performs.
Build systems that scale: Design the operating model, workflows, and production infrastructure that consistently deliver high-volume, high-quality creative across multiple channels and audience segments.
Be the internal expert on creative: Serve as the cross-functional voice on all things creative (brand expression, audience POV, commercial brand, and creative standards) including direct partnership with exec leadership.

Requirements

7–9 years of experience in creative strategy or performance marketing, ideally with a meaningful stretch in a high-growth DTC environment or a performance creative agency.
Think strategically from first principles and can set a long-term creative vision and also explain exactly why you made each decision along the way.
Strong creative instincts for “good” vs “bad” creative, especially what will or won’t work in paid ads.
Talented people leader with a demonstrated track record of hiring, developing, and managing large teams, including creative team members.
Built creative systems from scratch (not inherited them). Comfortable designing for complexity and know how to build for scale.
Fluent in performance metrics and can drive creative analysis end-to-end from insight to action.
Can lead and influence across teams: low-ego, strong POV, able to move cross-functional decisions forward with senior leaders on and off the Marketing team.
Thrive in high-growth, high-stakes environments where you're expected to deliver results. Comfortable with and excited by being both the strategic layer and the systems builder.