What You’ll Own

Full ownership of multi-channel social growth with mandate to drive step-changes in reach, engagement, and cultural relevance
Build and execute an always-on, performance-driven social strategy across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook
Personally model best-in-class real-time engagement: on brand, fast, human, and culturally aware
Set the creative bar with exceptional taste and cultural judgment; create original formats and moments that others follow

Own the full talent and creator relationship strategy across organic and paid efforts, from partnership identification and vetting through ongoing management and performance
Build and maintain a creator ecosystem that reflects Function’s brand values and reaches early adopters, mainstream health consumers, and cultural tastemakers
Partner with growth and performance teams to ensure influencer programs drive measurable acquisition outcomes
Evaluate partnership fit through a cultural lens; negotiate and manage talent relationships from micro-creators to high-profile partners

Bring a proactive cultural read to everything owned; decode the behavioral “why” behind audience actions
Identify cultural moments worth owning and develop criteria for knowing when they’ve landed
Apply cultural intelligence to ambassador selection, platform strategy, and content direction
Map the cultural tensions Function navigates as it scales and help the brand move through them with intention

Lead and develop a team of five across social, talent and creator partnerships, with four direct reports
Set the direction, operating model, and performance standards for the team
Raise the cultural fluency of the team and the broader organization over time

Operate as a true strategic partner to marketing, brand, creative, growth, comms, and product
Influence how stories are told and launched, not just how they’re posted

Define the metrics that matter across social and creator programs and hold the team accountable to them
Tie cultural and creator work to business outcomes: acquisition, brand trust, retention, and reach into new audiences

The Bar

7+ years owning social strategy, content, and creator or influencer programs at scale, ideally spanning both functions in one role
Proven track record of meaningful channel growth across multiple platforms and a creator program that drove real business outcomes
Experience leading and developing teams, with at least 2–3 direct reports
Deep operating experience in real time: cultural moments, news cycles, launches, live engagement
Genuine cultural intelligence practice: can explain not just what performed, but why, and what it signals about where the audience is heading
Strong analytical instincts and fluency tying social and creator performance to growth metrics
Experience managing creator and talent relationships across the full spectrum, organic and paid, micro and macro

Won’t be inheriting a playbook—you’ll be writing it
Own how the category-defining health brand engages with culture at every level
Social and creator are two expressions of the same cultural strategy, and this role holds both