Key Responsibilities

Collaborate with marketing, product, and sales teams to develop engaging, relevant content that communicates our product's value to our target audience.
Manage our editorial calendar (maintaining consistent cadence, brand tone, messaging, content, SEO objectives, etc.), ensuring all content is published, promoted, and shared/distributed with any key stakeholders on time.
Analyze performance data to measure content marketing strategies' effectiveness and inform future content creation.
Identify, create, and optimize content from social media, downloadable content, case studies, presentation decks, event collateral, webinar materials, etc.
Analyze and optimize our on-page and off-page SEO efforts (e.g., website pages, blog, backlinking, etc.).
Maintain a strategic cadence of organic content via the blog and social media posting across all channels.
Develop and manage the creation of materials supporting webinars and thought-leadership engagements – including topic development and creation, presentation deliverables, abstract, digital and/or physical assets, pre and post-event email or partnership promotional efforts, etc.
Lead the creation of sales enablement materials, such as case studies, white papers, presentation decks, one-pagers, and product sheets, to support sales team efforts.
Conduct market and competitor research to ensure our content remains compelling and relevant in the B2B SaaS industry.
Utilize SEO best practices to increase the visibility of our content on search engines.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
3-4+ years of experience in content marketing within the B2B SaaS industry.
Proven ability to create engaging content that drives brand awareness, lead generation, and customer engagement.
Excellent understanding of SEO and experience with content management systems.
Excellent written and verbal communication skills, with a keen eye for detail.
Familiarity with data analysis and using metrics to inform content strategy.
The ability for potential travel ~10% of the time.
Self-motivated, with the ability to work independently and manage multiple projects simultaneously.

Preferred Experience/Qualifications

Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush.
Canva or similar Adobe-graphic design products.
Google Analytics.
WebFlow web design/development.
Experience with graphic design & video editing tools is a plus.
Passion for science, chemistry, and/or artificial intelligence.
An aptitude for statistics, mathematics.