B2B Product Marketing
Own end-to-end growth for ElevenProductions, spanning product marketing and demand generation. Position and package service lines for enterprise buyers, launch new capabilities, produce sales collateral, and drive pipeline.
About the role
ElevenProductions is the premium audio services arm of ElevenLabs - a team of 500+ trained professionals who use our AI technology to deliver human-in-the-loop localization, audiobook production, custom brand voice creation, and audio engineering for enterprise clients. Companies across gaming, media, publishing, and wellness rely on Productions to localize content across languages, create custom AI voices, and produce broadcast-quality assets at a fraction of the cost and turnaround of traditional vendors.
We are looking for someone to own growth for ElevenProductions end-to-end. This role spans product marketing and demand generation: you will position and package our service lines for enterprise buyers, launch new capabilities as Productions expands into additional languages and formats, produce the collateral that enables our sales team to close, and drive the pipeline that fills it. On the demand gen side, you will develop event strategy, work with our performance marketing team on targeted campaigns, build outbound sequences, and identify the accounts and verticals where Productions can win.
This is a green-field role where you will define the playbook ufrom scratch, working cross-functionally with the Productions team, sales, and the broader marketing organization.
Who you are
We are looking for someone who combines strong B2B marketing instincts with a genuine interest in media production and how enterprises produce content at scale. You will thrive on this team if you:
- Have experience marketing managed services, professional services, or complex B2B products to enterprise buyers in media, entertainment, gaming, publishing, or adjacent industries.
- Can translate deeply technical workflows - dubbing pipelines, voice cloning, audio engineering - into clear value propositions that resonate with non-technical decision makers.
- Have launched products or services and created collateral for enterprise audiences, including sales decks, case studies, battle cards, one-pagers, and landing pages.
- Are comfortable owning demand generation alongside product marketing - building target account lists, developing outbound sequences, identifying relevant events, and collaborating with performance marketing on paid campaigns.
- Take initiative and work autonomously from day one, prioritizing learning and contribution while leaving ego aside.
Bonus: Experience positioning a services or solutions business alongside a technology platform, or marketing to buyers in localization, dubbing, audiobook production, or creative services industries.