What You'll Do

Own Range's Marketing Creative. Take full ownership of the creative strategy and output for Range's performance ads — from paid social and video to landing pages and registration flows. You are the internal creative lead, and everything that runs in the market reflects your direction and standards.
Direct Agency Partners. Manage our relationship with external creative agencies, providing clear, confident briefs and elevating their output to meet Range's bar.
Set the Creative and Copy Direction. Develop and maintain a clear, compelling point of view on Range's advertising voice and visual language. Provide strategic direction for copywriting and content marketing — ensuring our messaging speaks directly to high-income earners, tech professionals, and executives in a way that feels modern, credible, and trustworthy.
Ensure Full-Funnel Creative Cohesion. Oversee the creative journey from ad to homepage to registration. Work closely with product and growth teams to close any gaps in that narrative and reduce no-show rates.
Stay Culturally Sharp. Stay ahead of advertising trends, platform creative formats, and cultural moments. Apply instincts about what's resonating on Meta, YouTube, and LinkedIn to a premium brand.
Generate a Continuous Stream of Fresh Creative. Build a system for generating, testing, and refreshing creative — partnering with performance marketing to understand what's working and using those insights to sharpen future concepts.
Collaborate Cross-Functionally. Partner with performance marketing, product, and content teams to ensure creative strategy and business strategy are aligned.

What Will Set You Apart

Advertising Creative Leadership. Track record of concepting and directing advertising campaigns. Led agencies or in-house creative teams and know how to set a standard and hold people to it.
Brand and Copy Instincts. Strong, confident opinions about messaging. Can write a compelling headline, a clear value proposition, and a landing page that converts.
Cultural Awareness. Know what's trending, what's resonating, and what feels dated. Bring a fresh, modern sensibility and push creative in a bolder direction.
Full-Funnel Thinking. Understand how advertising connects to the broader member journey. Think about the ad-to-landing-page-to-registration flow as a single creative system.
Collaborative by Nature. Work well with performance marketing, product, and leadership teams. Translate data and business goals into creative direction.
Startup Adaptability. Thrive in a fast-moving environment where you own your domain, make decisions with incomplete information, and ship work quickly.

Experience

7+ years in creative direction, art direction, or advertising — ideally with experience at a consumer brand, premium fintech, or growth-stage startup. Agency background with in-house ambitions, or in-house experience with agency fluency, both welcome.