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Account Development Representative

Lehi, UTSales DevelopmentHybrid4+ YOE
Summary

Prospects and qualifies leads through multichannel outreach, builds sales pipelines, and collaborates with Account Executives in assigned territories for a SaaS integration company. Requires 4+ years sales experience, preferably SaaS, with SDR/BDR background and sales tools proficiency.

About the role

What You'll Do

Pipeline Development

  • Collaborate with Enterprise Account Executives to identify Tier 1 accounts and targets within assigned territories.
  • Conduct in-depth research to understand customer needs, challenges, and pain points to deliver tailored value propositions effectively.
  • Identify and build out an organizational chart of multiple prospects within target accounts.
  • Execute personalized, multichannel outreach strategies (including social media, email, and phone calls) to generate interest and create a strong pipeline of qualified leads.
  • Proactively qualify and engage with Marketing Qualified Leads (MQLs) to develop them into sales opportunities.

Collaboration and Coordination

  • Partner with Account Executives and Channel Managers to develop and execute a territory growth plan focused on new customer acquisition and expansion opportunities.
  • Collaborate with the Marketing Team to align outreach efforts with ongoing campaigns, promotions, and initiatives.
  • Act as a key team player within the sales POD, providing insights and helping drive the collective success of your sales region.

Qualification and Needs Analysis

  • Conduct discovery calls to qualify leads, ensuring they align with the company's ideal customer profile.
  • Engage with prospects to uncover their needs, challenges, and desired outcomes, effectively positioning SnapLogic's value proposition.
  • Contribute to strategic discussions on converting opportunities into closed deals by sharing insights gathered during initial prospect engagement.
  • Participate in POD forecast meetings and help in territory forecasting.

Reporting and Analysis

  • Regularly report on the status of your pipeline, conversion rates, and other key performance indicators.
  • Provide analysis to identify trends, strengths, and areas for improvement, contributing ideas to optimize sales effectiveness.

What We're Looking For

  • 4+ years of experience in sales, preferably in SaaS.
  • 2+ years as a Sales Development Representative or Business Development Representative.
  • Cold calling capabilities and pre-call planning, opportunity qualification, and objection handling.
  • Proven track record of successfully generating qualified leads and prospecting at multiple executive levels within target organizations.
  • Experience in territory planning, executing outbound strategies, and building account research plans.
  • Strong time management skills with experience managing a high volume of accounts and prospects.
  • Ability to thrive in a fast-paced, collaborative sales environment.
  • Strong communication skills, including written, verbal, and listening skills.
  • Familiarity with tools like ChatGPT, Claude, Salesforce, ZoomInfo, Outreach, LinkedIn Sales Navigator, and Microsoft Office Suite.
  • Experience in a start-up environment preferred.
  • High level of integrity and a self-starter attitude.
Skills
SalesforceZoomInfoOutreachLinkedIn Sales NavigatorChatGPTClaudeMicrosoft Office Suitecold callingprospectingoutbound sales