Staff Product Manager, Lyft Business Growth

Responsibilities

• Define the growth strategy across the Lyft Business funnel: acquisition, activation, conversion, retention, and expansion. Set the north-star metrics and segment-level targets that anchor portfolio prioritization.
• Build the growth stack: lifecycle and CRM messaging, in-app activation primitives, attribution, and product analytics. Define what is shared infrastructure vs. vertical-specific and lead the engagement model with vertical PMs.
• Own the path into our experiences. Architect the journey from awareness through landing in the admin portal, rider app, and partner surfaces. Identify and close drop-off across registration, onboarding, and first value.
• Design and operate growth loops that convert acquired customers into channels for new acquisition (referrals, sponsored programs, organic and paid feedback loops). Productize the loops so each iteration compounds.
• Part of a core team of Engineers, Designers, Data Scientists, Lifecycle Marketers, and Product Marketers. Set the experimentation cadence, the bar for shipping, and the standard for readouts. Hold the portfolio accountable to a defensible run rate of validated tests.
• Be the authority on growth performance. Translate funnel data, cohort behavior, and experiment results into the next quarter's prioritization. Represent Lyft Business Growth in exec reviews and cross-org forums.

Experience

• 8+ years of product management experience, with a meaningful portion owning growth, lifecycle, or funnel work at scale. Track record of measurable, durable impact on acquisition, activation, or retention metrics that you can defend.
• Demonstrated ownership of broad, ambiguous problem areas that span teams. You have set a multi-year growth strategy and built shared infrastructure that compounded across products.
• Quantitative rigor and experimentation discipline. You think in funnels, cohorts, and growth loops. You size opportunities, design clean A/B tests, and read results without overclaiming.
• Fluency with the modern growth stack: lifecycle and CRM platforms, attribution, product analytics (Amplitude, Mixpanel, or similar), and experimentation tooling.
• Comfortable in B2B, B2B2C, or marketplace contexts with multiple customer types whose interests do not always align.
• Exceptional communication and influence at every altitude, from a growth engineer debating instrumentation to a VP sponsoring the revenue target. You move organizations to act.

Compensation

Expected base pay range in New York City area: $176,000 - $220,000, not inclusive of equity, bonus, or benefits.