Sr. Staff Software Engineer, Ads Measurement

What you’ll do:

• Drive initiatives to improve conversion measurement architecture across web, mobile app, and offline/CRM signals
• Apply AI to identify signal loss and improve measurement resilience
• Use AI to build diagnostics and explainability tools for advertisers and internal teams
• Strengthen experimentation, lift, and incrementality capabilities
• Create shared measurement primitives used by optimization, reporting, and external APIs
• Drive ecosystem integrations such as Conversion APIs, partner measurement hooks, and durable event ingestion pathways

What we’re looking for:

• 10+ years of software engineering experience, including significant experience leading large, ambiguous technical initiatives as a senior individual contributor
• Strong track record of defining architecture and driving execution across multiple teams
• Experience in one or more ads or measurement-related domains such as attribution, conversion tracking, experimentation, identity, reporting, privacy-safe systems, or causal inference platforms
• Ability to move fluidly between high-level strategy and low-level technical details
• Excellent communication and influence skills, with demonstrated ability to align cross-functional stakeholders

Preferred qualifications

• Familiarity with challenges such as browser and platform signal loss, event quality, deduplication, attribution windows, delayed conversions, and modeled measurement
• Experience partnering closely with data scientists and applied scientists on measurement methodology or model-backed systems
• Experience building advertiser-facing or partner-facing systems where explainability and trust are critical
• Strong product sense for balancing scientific rigor with practical usability and speed