EMEA Insights Specialist

Responsibilities

• Transform first-party and third-party data into actionable narratives and strategic recommendations for advertisers and internal stakeholders.
• Design hypothesis-driven research frameworks and identify business questions before selecting methodologies.
• Conduct and synthesize qualitative and quantitative research to uncover cultural and consumer trends.
• Translate insights into sales narratives, strategic positioning, and “why Reddit” stories supporting advertiser acquisition and revenue growth.
• Help brands understand how to succeed on Reddit through audience and platform insights.
• Support advertiser and consumer growth initiatives across EMEA.
• Contribute to brand strategy, positioning, perception studies, and Jobs-to-be-Done frameworks.
• Surface regional cultural insights for marketing, communications, and growth strategies.
• Develop expertise in online communities, subcultures, social behaviors, Reddit communities, internet culture, and platform behavior.
• Create insight-led narratives and represent Reddit at industry events, client presentations, keynotes, and thought leadership opportunities.
• Influence senior stakeholders through concise, commercially relevant storytelling and recommendations.

Requirements

• 7–10+ years of experience in consumer and market research, data analysis, consulting, or strategy.
• Experience in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations.
• German and English proficiency required; French is a plus.
• Strong presentation and communication skills, including high-profile consumer, B2B, and client-facing events.
• Expertise in mixed-methodology research, including ethnography, focus groups, moderated and AI-moderated interviews, social listening, survey design, segmentation, brand tracking, and statistical analysis.
• Strong understanding of the German media and advertising landscape.
• Ability to engage senior stakeholders across German brands and media agencies.
• Familiarity with platform analytics, first-party data, GWI, Comscore, Ipsos, and survey research platforms.
• Category fluency across CPG, automotive, finance, technology, entertainment, and retail.
• Working knowledge of the competitive platform landscape across EMEA.
• Cultural curiosity and strong intuition regarding online behavior, digital communities, and emerging social trends.
• Ability to navigate cross-functional priorities and collaborate across internal teams.

Benefits

• Global benefits supporting workspace, professional development, and caregiving.
• Family planning support.
• Gender-affirming care.
• Mental health and coaching benefits.
• Employer-funded retirement savings plan.
• Risk benefits.
• Flexible vacation and paid volunteer time off.
• Paid parental leave.