Field Marketing Manager

How You'll Contribute

• Own field marketing end-to-end -- conferences, dinners, activations, local events, and digital events
• Plan and execute Bolt-hosted local events (happy hours, product camps, roundtables) at our SF office and in key markets
• Build and run digital event programming -- webinars, live builds, virtual roundtables, co-marketing events with partners
• Manage third-party event partnerships -- logistics, contracts, creative, staffing, and budget
• Own co-marketing event activations with strategic partners
• Own the event to pipeline motion: pre-event targeting, on-site lead capture, post-event follow-up sequences, and attribution reporting
• Collaborate with Sales to build invite lists targeting high-value accounts and personas
• Coordinate with Community (hackathons, livestreams) and Product Marketing (launches) to align event programming with product moments
• Own event budget and deliver clear ROI reporting -- attendees, meetings booked, pipeline influenced, deals sourced
• Build repeatable playbooks so events scale without reinventing the wheel every time
• Source and evaluate vendors for OOH/billboards, venues, production, and swag

Qualifications

• 3+ years in field marketing, event marketing, or demand generation with a strong events component
• Proven track record planning and executing conferences, executive dinners, and experiential activations
• Experience building and running your own events -- not just managing vendor relationships
• Experience with digital event formats -- webinars, virtual roundtables, livestreams, or similar
• Strong project management skills -- you can juggle multiple events at different stages simultaneously
• Comfortable owning a six-figure event budget and reporting on ROI
• Experience building post-event follow-up workflows and measuring pipeline attribution
• Strong verbal and written English communication skills are required, as this role involves frequent collaboration with team members, stakeholders, and customers where English is the primary working language

Bonus Points

• Experience at a PLG or developer tools company
• You've built a local event series from scratch (not just attended conferences)
• Experience with both B2C community events and B2B executive-format events
• You've worked with CRM and marketing automation tools (HubSpot, Apollo, or similar) to manage event leads
• Familiarity with the AI/ML, no-code/low-code, or developer tools space
• Experience sourcing and managing OOH/billboard campaigns
• You've managed event partnerships worth $200K+
• Based in or willing to relocate to San Francisco (office events are a core part of this role)
• You actually use Bolt.new or similar AI builders