VP, Healthcare GTM
Boston, MABusiness DevelopmentOnsite12+ YOE
Summary
Lead WHOOP's healthcare go-to-market strategy, building partnerships with health plans, employers, and health systems to integrate digital health solutions into benefits and care delivery.
About the role
Responsibilities
- Define and execute the strategy to integrate WHOOP into healthcare markets, including health plans, self-insured employers, and benefits consultants
- Build and scale partnerships with commercial payers, Medicare Advantage, provider-sponsored plans, and innovative health systems
- Develop opportunities that support virtual first care providers and health systems that align care delivery and outcomes-based models
- Partner closely with Healthcare Product leadership to inform and evolve WHOOP healthcare offerings based on payer, employer, and provider needs
- Structure, negotiate, and operationalize enterprise models including reimbursement pathways, pilot programs, value-based arrangements, and data integrations
- Develop and communicate evidence-based value propositions demonstrating impact on outcomes, engagement, and cost reduction
Qualifications
- 12+ years of experience in payer strategy, employer health benefits, digital health partnerships, or healthcare innovation
- Direct sales experience within the healthcare space
- Deep understanding of payer economics, reimbursement models, risk structures, and value-based care
- Proven track record of building and scaling opportunities with health plans, employers, benefits consultants and/or health systems
- Experience integrating digital health solutions into benefits design, care delivery workflows, or population health programs
- Demonstrated ability to negotiate complex, multi-stakeholder agreements and drive measurable business outcomes
- Strong strategic thinking with the ability to anticipate healthcare market trends and translate them into partnership opportunities
- Exceptional executive presence and relationship-building skills across payer, provider, and employer audiences
- Analytical mindset with experience building business cases and leveraging data to inform decisions
- Willingness to travel significantly as needed for the role
Skills
payer strategyemployer health benefitsdigital health partnershipshealthcare innovationhealthcare salespayer economicsreimbursement modelsrisk structuresvalue-based carebenefits designpopulation health programsenterprise negotiationsbusiness case development