What You’ll Do

Content & Coverage

Track engineering output, tool releases, research papers, conference talks, milestones — and make sure each gets coverage. Blog post, social thread, newsletter mention, whatever fits.
Work through the existing backlog of shipped tools and research that never got written up publicly.
Create case studies, briefs, blog drafts, and marketing assets that work for both technical and business audiences. You’ll be writing, not just managing the pipeline.
Partner with Technical Editing on content pipelines, especially around report publications and blog production, and provide additional writing capacity when the team needs it.
Own the content calendar across practices. Coordinate publishing schedules so coverage is steady and nothing falls through the cracks.

Social Media & Events

Own social media across X, LinkedIn, and Bluesky. Maintain a consistent publishing cadence, engage with the community, and grow our audience. This is not a side task — it’s a core part of the job.
Manage Trail of Bits’ presence at industry events and relevant conferences. This includes pre-event promotion, on-site coordination with speakers and partners, and post-event follow-up that captures leads and extends the content’s reach.
Brief and prep engineers and leadership before external appearances so they show up ready.

Demand Generation

Plan and run multi-channel campaigns (social, email, webinars, conference activations) that drive pipeline.
Collect and package customer proof points: testimonials, client logos, and case studies that support sales and credibility.
Provide sales enablement support: collateral, competitive intel, and prospect research.

Analytics & Reporting

Improve upon existing baselines, track performance, and create a reporting rhythm so the team knows what’s working and where we should continue investing.
Build dashboards and regular reporting cadences that connect marketing activity to pipeline and revenue outcomes.
Own marketing attribution. Connect campaign spend and activity to sourced and influenced pipeline so we can see what’s actually driving results.

Market Awareness

Gather market intelligence through customer conversations, competitor monitoring, and community engagement that informs how we position our services.
Keep tabs on shifts in AppSec, AI/ML Security, and R&E and flag opportunities to the broader team.

Requirements

What You’ll Bring

Marketing experience in AppSec, AI/ML Security, or Research & Engineering. Direct experience marketing or working in AppSec, AI/ML Security, or Research & Engineering. You know the landscape, the key players, and the technical conversations well enough to tell signal from noise. Required, not nice-to-have.
Active public presence in security communities. Demonstrated experience engaging on X, LinkedIn, or Bluesky in AppSec, AI/ML security, or systems security conversations. You know where the conversations happen and what the community currently cares about.
Technical writing for security audiences. Experience writing security-focused content for technical audiences, including security blogs, vulnerability research writeups, and tool documentation. The security research community will notice if your work doesn't hold up.
Demand generation at a security or developer tools company. Experience running demand generation campaigns that produced measurable pipeline outcomes at a security, blockchain, or developer tools company.
Social media in security communities. Experience running social media as a primary channel in AppSec, AI/ML security, or developer security communities, with ownership of cadence, engagement, and audience growth.
Developer-adjacent technical fluency. Technical fluency with GitHub, markdown, and tools like Claude Code. You don't need a marketer-friendly UI to get your work done.
Marketing reporting for security pipeline. Experience setting up dashboards and reporting cadences that connect security marketing activity to pipeline outcomes.
HubSpot in a B2B security or devtools context. Hands-on experience with HubSpot or similar marketing automation, ideally at a security or developer tools company.
AI tools for security content production. Experience using AI tools to accelerate security content production, research, and campaign execution.

Nice to Have

Experience with analyst relations (Gartner, Forrester) or industry awards programs
Experience in PR and crisis communications
Experience in a professional services or consultancy