Responsibilities

Lead day-to-day community engagement across Instagram, TikTok, LinkedIn, X, Reddit, and emerging platforms, fostering authentic relationships with members, athletes, creators, partners, and prospective customers.
Develop and execute platform-specific community engagement strategies that drive audience growth, participation, advocacy, and brand affinity.
Partner cross-functionally to activate community engagement around product launches, partnerships, campaigns, athlete moments, and key cultural events.
Monitor community sentiment, social conversations, and emerging trends, surfacing actionable insights and recommendations to stakeholders across Marketing, Product, Customer Experience, and other teams.
Establish feedback loops that elevate member perspectives, product feedback, and recurring community themes to inform decision-making across the organization.
Track and analyze engagement, sentiment, and community health metrics, using performance insights to continuously optimize community strategies and initiatives.
Serve as a subject matter expert on social platform best practices, internet culture, and community trends, identifying opportunities for WHOOP to engage authentically and remain culturally relevant.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
3-5 years of experience in community management, social media, digital marketing, or a related field, preferably supporting a consumer-facing brand.
Proven experience developing and executing community engagement strategies across multiple social platforms, including Instagram, TikTok, LinkedIn, X, and Reddit.
Experience managing integrated social campaigns from planning and execution through measurement and optimization.
Strong understanding of social listening, community management, and analytics tools, including platforms such as Sprinklr, PLOT, or similar technologies.
Exceptional written communication skills with the ability to adapt messaging and brand voice across audiences, platforms, and conversation types.
Demonstrated ability to build strong cross-functional partnerships and effectively manage multiple priorities in a fast-paced environment.
Passion for sports, performance, health and wellness, technology, and community-driven brands.
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.