What You’ll Do

Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals
Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, buying committees, customer journey, and sales cycle
Build deep working relationships with the dedicated Sales and Relationship Management teams supporting this segment’s growth and expansion
Define product positioning and craft compelling messaging that clearly articulates Addepar’s value proposition and resonates with enterprise and institutional audiences
Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use cases
Manage the product and feature launch process for the enterprise and institutional client segments in collaboration with Product, Marketing and GTM teams
Produce thought leadership and product educational content that builds awareness and reinforces Addepar’s leadership with enterprise and institutional audiences
Research and monitor the market, industry, and competitive landscape to identify key trends and inform competitive positioning
Scope, build, and launch scalable segment resources, including client education and co-branded marketing materials

Who You Are

4–8 years of product marketing experience. Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred
Full-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated content
Gifted storyteller with excellent writing and communication skills who can translate sophisticated and technical capabilities into customer benefits that resonate with target audiences
Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
Experience designing and rolling out go-to-market strategies using multiple marketing channels and content types to drive awareness, engagement, and adoption
Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high-visibility launches to market
Ability to work independently, prioritize efficiently, anticipate roadblocks, and escalate when needed