What You'll Do

Own Modo's organic growth strategy across SEO, ASO, and GEO. Three surfaces, one function, one roadmap.
Build and run Modo's SEO program end to end. Technical foundation, content strategy, keyword strategy, reporting cadence. Ship the work yourself and write tight, well-scoped tickets for engineering when dev resources are needed.
Lead Modo's ASO program across iOS and Google Play. Treat the listing as both a discovery surface and a conversion surface, with continuous testing across keywords, screenshots, copy, and ratings.
Build Modo's POV and execution playbook for GEO and AI-driven discovery. Set the strategy and ship the work for earning citations, mentions, and sourced answers in LLM-driven search.
Translate organic opportunity into prioritized roadmaps. Identify which opportunities will actually move the needle this quarter.
Build the reporting cadence for organic. Track rankings, organic traffic, store conversion, share of voice across surfaces. Tie metrics back to business impact.
Make the case for the tooling, content investment, and engineering support the function needs to scale.
Stay close to algorithm changes, AI search shifts, and category dynamics across social casino, iGaming, and adjacent verticals.

What We're Looking For

5+ years of organic growth experience with strong technical SEO at the core. Read a Lighthouse report, debug an indexing issue, ship schema, and have a real opinion on how to win in competitive SERPs.
Track record of moving organic rankings, traffic, and conversion for a real brand.
History of expanding beyond core SEO into adjacent organic surfaces (mobile/ASO, AI search, video search, voice).
Builder mindset: execute the work directly rather than managing agencies.
Strong commercial instinct: think about organic in terms of signups, installs, engaged players, and revenue.
Sharp prioritization skills to identify high-impact opportunities.
Strong communication skills to explain technical SEO and emerging surfaces to non-technical stakeholders.
Comfort working cross-functionally with engineering, product, content, creative, and marketing teams.
Energized by ambiguity, ownership, and shaping a function.

Experience in social casino, iGaming, sports betting, or other regulated consumer categories.
Hands-on experience driving both SEO and ASO at a consumer mobile app at scale.
Experience growing organic as a meaningful share of acquisition in a competitive paid category.
Demonstrated track record showing up in LLM-driven discovery surfaces.