Responsibilities

Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns with continuous testing of creative, targeting, and landing page variations
Execute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practices
Scale paid media budgets strategically based on performance data and business growth
Collaborate with the marketing team on ad creative briefs and campaign messaging

Develop and execute an SEO strategy to improve organic visibility and search rankings
Conduct keyword research targeting healthcare buyers and key clinical decision-makers
Optimize website content, meta tags, and technical SEO elements; monitor keyword rankings and organic performance
Apply SEM best practices consistently across all paid search campaigns

Build and execute email campaigns for events, lead nurture, client engagement, and product updates
Design and manage automated HubSpot workflows tailored to complex, long-cycle B2B sales
Segment audiences and personalize messaging across buyer personas and funnel stages
Collaborate with sales on lead quality, A/B testing strategies, and follow-up process optimization

Manage the company's LinkedIn presence and distribute content across paid and organic digital channels to maximize reach
Build and grow the company YouTube channel as the video content library expands; amplify PR wins and client testimonials
Create and optimize campaign landing pages; run A/B tests on forms, headlines, CTAs, and key page elements
Track marketing-influenced pipeline and deliver performance reports with clear ROI analysis and actionable recommendations

Requirements

7-10+ years of hands-on B2B digital marketing experience, from campaign strategy through execution and reporting
Expert-level proficiency in Google Ads and LinkedIn Campaign Manager; you can walk us through campaigns you've built and the results you drove
Deep experience with HubSpot or a comparable marketing automation platform, including workflow creation, audience segmentation, and lead scoring
A track record of managing substantial annual paid media budgets with measurable, demonstrable ROI
Solid hands-on skills across SEO/SEM, landing page optimization, A/B testing, conversion tracking, and multi-channel attribution
Background in Healthcare IT, healthcare, or a similarly complex technical B2B environment required; experience in radiology software digital marketing and navigating long, multi-stakeholder sales cycles is highly preferred