What You’ll Be Doing

Develop and execute BioRender’s revenue marketing strategy to drive qualified lead generation, pipeline growth, and revenue across self-serve and enterprise customer segments.
Own and optimize performance marketing programs across paid search, paid social, display, retargeting, and other digital acquisition channels to achieve pipeline and revenue targets.
Lead account-based and targeted engagement initiatives in partnership with Sales to accelerate enterprise pipeline creation and progression.
Partner closely with Revenue Operations, Finance, Sales, Marketing Operations, and Product Marketing to align campaign planning, forecasting, attribution, and reporting with business objectives.
Define and analyze key funnel metrics including lead volume, MQL quality, conversion rates, customer acquisition cost, pipeline velocity, and ROI, to identify insights and make data-driven recommendations to leadership.
Drive experimentation and continuous optimization across audience targeting, messaging, landing pages, nurture flows, and channel mix to improve performance efficiency.
Collaborate with content, product marketing, creative, and agencies to develop campaigns and assets tailored to key ICPs.
Evaluate and implement marketing technologies, automation capabilities, and attribution frameworks to improve campaign effectiveness and operational scalability.

What You Bring to the Table

7+ years of experience in demand generation, performance marketing, revenue marketing, or growth marketing roles within B2B SaaS or technology companies.
Proven track record of driving measurable pipeline growth, customer acquisition, and revenue impact through integrated marketing programs.
Deep expertise managing paid digital acquisition channels including Google Ads, LinkedIn, paid social, retargeting, and conversion optimization.
Experience managing marketing budgets, forecasting performance outcomes, and optimizing spend efficiency against pipeline goals.
Strong understanding of campaign tracking, attribution, and reporting.
Demonstrated ability to manage agencies and partner cross-functionally with Sales, Finance, and executive stakeholders in a high-growth environment.
A growth mindset — you’re adaptable, curious, and excited to build something impactful in a fast-growing company.
Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.