How You'll Contribute

Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpoint
Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement
Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win
Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts
Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion
Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages
Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates
Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support
Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence

Qualifications

5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company
You’ve owned product launches from strategy through execution and can show measurable impact
Strong competitive instincts – you know how to position against well-funded competitors and win deals on narrative
Experience building sales enablement that sales teams actually use
You can write – crisp positioning docs, compelling launch copy, clear internal briefs
Comfortable working directly with engineers and PMs to extract the “so what” from technical features
Experience with pricing and packaging decisions (even if you weren’t the sole owner)

Experience at a PLG company where you had to market to both self-serve users and enterprise buyers simultaneously
You’ve worked in AI, developer tools, no-code/low-code, or the “vibe coding” space
You’ve built a competitive intelligence program from scratch
Experience marketing a platform product (not just a single feature or SKU)
You’ve worked at a company during a hyper-growth phase
You’ve managed or mentored junior PMMs
You actually use Bolt.new or similar AI builders