Responsibilities

Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.
Develop deep expertise in the diagnostics and life sciences buyer journey.
Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences.
Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions.
Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.
Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI.
Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities.
Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives.
Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets.

Requirements

6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology.
Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries.
Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences.
Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment.
Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards.
Bachelor’s degree in life sciences, marketing, or a related field.

Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences.
Experience working at a startup or early-stage company