Responsibilities

Own the end-to-end registration funnel: from visitor landing to active family onboarding.
Identify and eliminate friction in form design, identity verification, plan selection, payment, and handoffs.
Build and maintain prioritized experiment backlog using funnel analytics, user research, and competitive analysis.
Target 6+ experiments per month: design statistically sound, fast-to-ship tests.
Define and own success metric: registration conversion rate (complete/sessions), with reg start as leading indicator.
Prioritize high-traffic surfaces for statistical significance; optimize for registration quality (engagement, retention).
Run A/B and multivariate tests on screens, pricing, onboarding, upsells.
Develop strategic growth initiatives beyond optimization.
Collaborate with Marketing for ad-to-registration continuity.
Partner with Upgrades PM for acquisition-to-premium journey.
Apply customer psychology to build confidence in flows.
Write actionable product requirements.
Work in agile pod with Engineering/Design; manage Legal/Compliance.
Communicate results, bets, roadmap to leadership.
Iterate quickly using post-launch data.

Requirements

6+ years product management experience focused on conversion funnel optimization, growth, or registration/onboarding in consumer products.
Proven high-velocity experimentation (4+/month): design, execution, sequencing for learning.
Deep funnel analytics comfort: SQL or BI tools (Mixpanel, Amplitude, Looker).
Strong cross-functional skills: navigate Risk, Legal, Compliance, Payments.
Executive presence and clear communication.
Ownership mentality, urgency, scrappiness in high-growth environments.
Customer psychology instincts.