Responsibilities

Own end-to-end performance marketing strategy driving efficient customer acquisition and LTV growth on dedicated channels.
Manage and scale core performance channels including Meta Ads, Google Ads (Search, YouTube, PMax), and other direct response channels; optimize toward CAC, ROAS, and LTV targets.
Leverage expertise in platform algorithms, bidding strategies, audience signals, and campaign structures for double-digit gains in growth and efficiency.
Develop integrated, performance-driven marketing plans across paid, owned, and partner channels.
Manage budget allocation using a portfolio approach to maximize marginal returns.
Build detailed forecasts for spend, volume, and efficiency metrics (CAC, LTV, ROAS, payback).
Optimize acquisition funnel end-to-end through CRO, creative testing, and audience iteration.
Implement automation, AI tools, and scripting for campaign management, reporting, and optimization.
Establish scalable testing frameworks for channels, creatives, and landing experiences.
Translate ecosystem strategy into action using attribution models and channel-specific metrics.

Requirements

8+ years in performance marketing or growth, with hands-on expertise in Meta Ads, programmatic media, Google Ads (Search, YouTube, PMax).
Proven track record of double-digit growth and efficiency improvements (CAC reduction, LTV increases).
Deep understanding of platform algorithms, bidding strategies, and campaign optimization.
Strong experience with programmatic buying and scaling incremental channels.
Expertise in unit economics and forecasting (CAC, LTV, contribution margin, payback).
Experience with automation (AI tools, scripts, workflows).
Strong background in creative testing, CRO, funnel optimization, and data-driven experimentation.
Experience managing DTC ecommerce and/or subscription products and cross-selling.
Ability to operate autonomously, owning strategy and execution.
Strong cross-functional collaboration skills.