Responsibilities

Serve as the primary marketing point of contact for partner organizations, building trusted, senior-level relationships with their marketing and brand teams.
Work closely with onX's Partnerships Program Manager, providing marketing expertise and strategic voice.
Represent onX's marketing perspective during deal formation, ensuring marketing value is built into every partnership.
Own the feedback loop between partner stakeholders and onX's internal creative, brand, web, and growth teams.

Lead co-marketing strategy for each partnership, tailoring to brand-level or vertical-specific approaches (Hunt, Offroad, Fish, Backcountry).
Identify and prioritize net-new marketing channels through partnerships (retail co-op, event sponsorships, outfitter agreements, non-profit co-promotions).
Provide recommendations, baseline messages, and clear vision for partnership engagements.
Build and maintain onX's partnerships playbook, including philosophy, co-marketing capabilities, audience alignment, and mutual value.
Develop tiered partnership frameworks defining marketing commitments and deliverables for Tier 1, 2, and 3 relationships.

Own end-to-end briefing, scoping, and coordination for partnership marketing initiatives.
Maintain forward-looking view of partner moments and campaign windows for the marketing calendar.
Serve as single point of contact for marketing component of active partnerships.
Build scalable workflows, templates, and playbooks for repeatable acquisition channels.
Enforce creative and brand guidelines with partner teams.

Act as creative multiplier with strategic rationale, audience insight, message hierarchy, and execution POV.
Handle hands-on tasks: scrubbing scripts, attending shoots, writing briefs, managing feedback, partner calls.
Route partner audience insights to internal teams for acquisition, conversion, retention opportunities.
Partner with product marketing, lifecycle, growth, web, and creative teams for consistent campaigns.
Embed AI as co-pilot in workflows.

Requirements

Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
8+ years in partnerships marketing, brand marketing, or integrated marketing; 2-3 years managing external partner marketing relationships.
Proven ability to develop and execute co-marketing programs end-to-end with results.
Strong marketing expertise to serve as strategic voice with senior brand/marketing leaders.
Exceptional project management for complex, multi-stakeholder initiatives.
Multiplier mindset: reduce friction, bring POV, improve teams.
Comfortable in ambiguity, building playbooks/frameworks/workflows.
Strong curiosity for new technologies, including AI.
Permanent US work authorization.
Ability to travel monthly and quarterly to corporate office or strategic locations.

Experience with outdoor, automotive, or lifestyle consumer brands; familiarity with hunting, fishing, skiing, overlanding.
Background in sponsorship marketing, experiential activations, event-based programs.
Familiarity with first-party data strategy and audience segmentation in co-marketing.
Experience managing agency relationships or directing external creative partners.
Existing relationships in automotive, outdoor retail, gear manufacturers, media ecosystems.