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Senior Director, Product Content Operations

Missoula, MTBozeman, MTAustin, TXHybrid12+ YOE
Summary

Leads content operations for geospatial and mapping data powering outdoor products, building scalable workflows, teams, and systems. Partners with Product and Engineering to ensure reliable data delivery, leveraging automation and AI for efficiency. Requires 12+ years operations leadership and data-intensive product experience.

About the role

Responsibilities

Own the operational system for product content

  • Define and lead the operational strategy for how product content is sourced, processed, validated, and delivered into onX products.
  • Establish scalable workflows, governance models, prioritization frameworks, and operational frameworks that support content quality, reliability, and speed to product.

Build and lead the content operations organization

  • Lead and develop a team responsible for content operations and business processes, including content analysts, curation specialists, and quality reviewers.
  • Build organizational structure, capabilities, and operating rhythms that support scale and operational excellence.

Design scalable content platforms and processes

  • Partner with Engineering and Data Engineering to design and evolve systems for content ingestion, processing, transformation, and delivery.
  • Ensure that content workflows integrate cleanly with product development and release cycles.

Drive operational rigor and quality

  • Define content quality standards, validation processes, and governance models that maintain trust in onX data.
  • Implement monitoring, reporting, and feedback loops to ensure content readiness and product reliability.

Scale content operations through automation and AI

  • Identify opportunities to automate manual workflows across ingestion, tagging, validation, and review.
  • Understand leveraging AI and machine learning tools to improve efficiency, data quality, and operational scalability.

Enable new product experiences through content

  • Collaborate with Product and Engineering leaders to translate emerging content opportunities into scalable operational systems.
  • Ensure the content ecosystem supports evolving product capabilities and new customer experiences.

Evolve the company’s proprietary data programs

  • Oversee programs that contribute to onX’s proprietary content advantage, including partnerships, datasets, and emerging content sources.
  • Explore opportunities to incorporate community or user-generated data into the content ecosystem in a structured and scalable way.

Measure and continuously improve the system

  • Define and track operational metrics related to content throughput, quality, coverage, and reliability.
  • Use data and user insights to continuously refine content workflows and operational performance.

Requirements

  • 12+ years of operations leadership experience, including 4+ years driving content operations, data operations, and process management, and 5+ years leading and managing teams within scaling technology organizations.
  • Experience working with data-intensive products.
  • Demonstrated success in implementing BPM frameworks and continuous improvement methodologies.
  • Experience with workflow management systems, content curation and review platforms, data QA tools, and automation and AI solutions.
  • A strong curiosity for exploring new technologies, including AI.

Nice-to-Haves

  • Master's degree or equivalent experience.
  • Familiarity with geospatial principles and spatial databases.
  • Experience with multi-platform content delivery (web, mobile, app).
  • Experience within the outdoors or location-based services industry.
  • Familiarity with AI/ML tools for content tagging, validation, or automation.
  • Experience managing user-generated content or community-driven datasets.
Skills
Workflow Management SystemsContent Curation PlatformsData QA ToolsAutomation ToolsAI/MLGeospatial DataSpatial DatabasesBPM FrameworksData ProcessingContent Governance