Responsibilities

Develop and execute marketing strategies that align with Formal's business objectives and target audiences
Build marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers
Create and maintain product positioning and messaging that differentiates Formal in the market
Produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials
Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools
Plan and execute product launches, ensuring all teams are aligned and prepared
Analyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics

Requirements

5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries
Proven track record of successfully launching and marketing complex technical products
Strong understanding of data security, compliance frameworks (e.g., GDPR, CCPA, HIPAA), and cloud technologies
Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages for various audiences
Experience working with sales teams to develop effective go-to-market strategies and sales enablement materials
Analytical mindset with the ability to use data to inform decision-making and measure marketing impact
Collaborative spirit with the ability to work effectively across different teams and stakeholders

Experience working in or with early-stage startups in the security or data management space
Strong project management skills with the ability to manage multiple initiatives simultaneously
Creativity and innovation in developing marketing strategies and content
Passion for technology and staying current with industry trends

Cash compensation and stock options grant (range depends on experience, qualifications, skills, business requirements, and location)
100% medical, dental & vision insurance coverage for employee; partially covered for dependents
Flexible PTO