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Marketing Data Analyst

United StatesRemote4+ YOE
Summary

Own end-to-end member list extraction and validation in Snowflake for marketing campaigns. Build automated quality checks, manage suppression logic, and ensure HIPAA-compliant data handling.

About the role

Responsibilities

  • Extract, transform, and validate member data from multiple internal systems using Snowflake, producing clean, audit-ready lists for every communication send
  • Build and maintain automated data validation workflows that catch quality issues — gaps, duplicates, mismatched fields, ineligible members — before lists are handed to Marketing Operations
  • Own suppression and exclusion logic, including regulatory opt-outs, eligibility exclusions, and client-specific rules, and ensure they are consistently applied across all channels and send types
  • Partner closely with the Marketing Operations Manager on list specifications, field mapping requirements, and pre-send data checks
  • Maintain clear documentation of data sources, transformation logic, field definitions, and business rules to support auditability and regulatory compliance
  • Collaborate with the centralized Data team to stay aligned on Snowflake data model changes, contribute to shared data quality standards, and represent member communications requirements in data infrastructure decisions
  • Proactively identify, escalate, and root-cause data quality issues, partnering with the Member Comms Team Lead and internal data owners to drive resolution
  • Support ad-hoc data pulls for compliance reporting, campaign sizing, program performance analysis, and regulatory inquiries

Requirements

  • 4+ years of hands-on experience in data analytics, data operations, or a closely related discipline
  • Experience working with Protected Health Information (PHI) and a working knowledge of HIPAA requirements as they apply to data handling
  • Strong SQL proficiency in Snowflake — comfortable writing complex queries, joining across multiple sources, and transforming raw data into clean, validated output
  • A quality-obsessed approach to data — experience building validation logic, reconciling data across systems, and treating data integrity as non-negotiable
  • Familiarity with member or customer data concepts including suppression lists, opt-out and preference management, eligibility logic, and regulated data handling
  • Strong cross-functional communication skills — translate data findings and quality issues clearly to both technical and non-technical stakeholders
  • A security-first mindset

Nice-to-Haves

  • Experience working within a shared data infrastructure (e.g., contributing to or consuming dbt models, working alongside Data Engineering or Analytics teams)
  • Healthcare or PBM industry experience
Skills
SQLSnowflakedbtData AnalyticsData ValidationData QualityHIPAAPHI HandlingData OperationsCross-functional Communication