Marketing Data Analyst
United StatesRemote4+ YOE
Summary
Own end-to-end member list extraction and validation in Snowflake for marketing campaigns. Build automated quality checks, manage suppression logic, and ensure HIPAA-compliant data handling.
About the role
Responsibilities
- Extract, transform, and validate member data from multiple internal systems using Snowflake, producing clean, audit-ready lists for every communication send
- Build and maintain automated data validation workflows that catch quality issues — gaps, duplicates, mismatched fields, ineligible members — before lists are handed to Marketing Operations
- Own suppression and exclusion logic, including regulatory opt-outs, eligibility exclusions, and client-specific rules, and ensure they are consistently applied across all channels and send types
- Partner closely with the Marketing Operations Manager on list specifications, field mapping requirements, and pre-send data checks
- Maintain clear documentation of data sources, transformation logic, field definitions, and business rules to support auditability and regulatory compliance
- Collaborate with the centralized Data team to stay aligned on Snowflake data model changes, contribute to shared data quality standards, and represent member communications requirements in data infrastructure decisions
- Proactively identify, escalate, and root-cause data quality issues, partnering with the Member Comms Team Lead and internal data owners to drive resolution
- Support ad-hoc data pulls for compliance reporting, campaign sizing, program performance analysis, and regulatory inquiries
Requirements
- 4+ years of hands-on experience in data analytics, data operations, or a closely related discipline
- Experience working with Protected Health Information (PHI) and a working knowledge of HIPAA requirements as they apply to data handling
- Strong SQL proficiency in Snowflake — comfortable writing complex queries, joining across multiple sources, and transforming raw data into clean, validated output
- A quality-obsessed approach to data — experience building validation logic, reconciling data across systems, and treating data integrity as non-negotiable
- Familiarity with member or customer data concepts including suppression lists, opt-out and preference management, eligibility logic, and regulated data handling
- Strong cross-functional communication skills — translate data findings and quality issues clearly to both technical and non-technical stakeholders
- A security-first mindset
Nice-to-Haves
- Experience working within a shared data infrastructure (e.g., contributing to or consuming dbt models, working alongside Data Engineering or Analytics teams)
- Healthcare or PBM industry experience
Skills
SQLSnowflakedbtData AnalyticsData ValidationData QualityHIPAAPHI HandlingData OperationsCross-functional Communication