How You'll Contribute

Build and optimize lifecycle campaigns across email, in-product, and push notifications.
Develop onboarding, activation, expansion, and retention flows triggered by real product behaviors.
Partner with Growth Marketing, Product Marketing, Customer Experience, and Product to align messaging with launches, new features, user pain points and team-related milestones.
Create clear segmentation frameworks and cohort tracking to understand activation/retention patterns.
Design experiments across timing, channel mix, and messaging to continuously improve onboarding, activation, expansion, and retention metrics.
Build automated workflows and triggers in HubSpot (or similar) to scale lifecycle operations.

Qualifications

3–5 years of experience in lifecycle, CRM, retention, or email marketing roles.
Hands-on experience building triggered journeys across email, in-product messaging, or push.
Strong analytical skills — able to interpret cohort data, activation metrics, and funnel behavior.
Experience in PLG or SaaS environments where lifecycle directly impacts onboarding, activation, expansion, and retention metrics.
Skilled at writing clear, concise, high-performing lifecycle copy.
Comfortable working cross-functionally with Product Marketing, Growth Marketing, Customer Experience, and Product.

Experience with HubSpot.
Familiarity with user segmentation, behavioral analytics, or cohort modeling.
Basic SQL or comfort digging into data beyond dashboards.
Background in building lifecycle systems for PLG or collaborative/team-based products.
Experience running A/B tests and interpreting results across multiple channels.