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Growth Marketing Manager

San Francisco, CANew York, NYRemote3+ YOE
Summary

Lead and optimize performance marketing campaigns across Google, YouTube, TikTok, and Meta for a DTC sleep tech company. Requires 3+ years of ad experience, strong analytical skills, and AI automation expertise to scale digital growth.

About the role

How you’ll contribute

  • Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers.
  • Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency.
  • Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
  • Prepare accurate reports with clearly synthesized insights and actionable next steps.
  • Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace.
  • Stay up to date on relevant industry trends, new ad products, and best practices.

What you need to succeed

  • 3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year.
  • Analytical mindset with creative intuition. Equally fluent in metrics and emotion.
  • Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications.
  • Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner).
  • Capable of working independently, proactively creating plans from the ground up.
  • Develop and continually expand or refine targeting/copy/assets based on performance.
  • Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent).
  • Experience designing or reading geo-lift, conversion lift, or brand lift studies.
  • International awareness, with knowledge of diverse cultures.
  • A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done.

Why join Eight Sleep?

  • Equitable compensation and continuous equity investment: equity participation to every full-time team member, with periodic equity refreshments based on performance.
  • Your own Pod and other great benefits.
Skills
Google AdsYouTube AdsMeta AdsTikTok AdsAI Tools (Claude, ChatGPT, Cursor, n8n)SQLLookerTableauAmplitudeAttribution Platforms (Northbeam, Triple Whale)