What You’ll Do

Design and operate AI-powered campaign workflows that automate targeting, personalization, content iteration, and follow-up across the full funnel.
Help increase web inbound lead volume across paid and organic digital channels, email, social, third-party programs, and relevant follow-up motions.
Serve as a central campaign operator, coordinating messaging, timing, budgets, audiences, and execution across stakeholders and channels.
Develop prompt libraries, campaign playbooks, and AI-assisted briefs that accelerate execution and improve consistency across channels.
Own select demand generation programs including third-party campaigns such as content syndication, sponsored newsletters, sponsored content, and other scalable lead generation initiatives.
Use AI tooling to build audience segments, generate and test copy variants, and dynamically adapt campaigns based on performance signals.
Monitor performance against campaign goals and quarterly targets, identify gaps to plan, and recommend adjustments to improve traffic, engagement, MQL generation, meetings, and pipeline contribution.
Support the execution of select field marketing programs, including events, executive programs, and related follow-up activities where they align to business priorities.
Manage external vendors and partners, program budgets, timelines, and reporting to ensure programs are delivered effectively and efficiently.

What Would Make You a Strong Fit

5+ years of experience in B2B marketing, with meaningful ownership of growth marketing, demand generation, and digital campaigns
Experience building AI-assisted campaign workflows or automations
Ability to write clear, effective prompts and adapt AI outputs into on-brand, high-converting campaign assets.
Experience managing paid and organic digital programs, including campaign activation across email, social, sponsored content, content syndication, newsletters, webinars, or related lead generation channels.
Familiarity with digital/social outbound motions and how to coordinate campaign execution across multiple channels.
Strong project management skills, with the ability to manage multiple programs simultaneously and keep stakeholders aligned.
Comfort working cross-functionally with Sales, Customer Success, Product Marketing, Content, and Marketing Operations.
Strong analytical orientation, with experience measuring campaign performance, managing to targets, and translating results into optimization plans and corrective action.
A genuine curiosity about where AI is headed in marketing and a track record of adopting new tools before they become mainstream.