Responsibilities

Build the Demand Engine: Design and execute the overarching demand generation strategy to drive inbound pipeline and support outbound sales efforts.
Execute Multi-Channel Campaigns: Launch and manage campaigns across paid social (LinkedIn), search (SEM), email, webinars, and targeted field events.
Lead Account-Based Marketing (ABM): Partner closely with Sales to identify tier-1 target enterprise accounts and build highly personalized campaigns to break into them.
Own the Marketing Stack: Implement and manage our marketing automation and CRM tooling (e.g., HubSpot, Salesforce) to ensure rigorous lead tracking, scoring, and attribution.
Content & Messaging: Collaborate with GRC experts and founders to create compelling collateral—whitepapers, case studies, and landing pages—that convert traffic into qualified leads.

Requirements

Experience: 5+ years in B2B SaaS demand generation, growth marketing, or revenue marketing, preferably targeting enterprise/technical buyers (Security, IT, GRC).
0-to-1 Track Record: Proven experience building marketing funnels and pipelines from scratch at a Seed or Series A startup.
Analytical Rigor: Deeply data-driven; you know your CAC from your LTV and can build dashboards to prove the ROI of your campaigns.
Scrappy Execution: You don't need a massive agency budget to get things done. You can write your own copy, launch your own ads, and optimize your own landing pages.