Director of Brand Operations & Production
Boston, MAOnsite10+ YOE
Summary
Lead end-to-end Brand and Creative operations at WHOOP, scaling production systems, governance, resourcing, and technology infrastructure for global multi-channel creative execution. Requires 10+ years in creative/marketing operations leadership with expertise in workflow automation and cross-functional execution.
About the role
Responsibilities
- Architect and evolve the end-to-end Brand and Creative operating model across intake, prioritization, production, and delivery
- Establish governance frameworks, operational standards, and planning processes that enable scalable execution across Brand and Marketing
- Serve as a strategic partner to leadership on organizational design, operational scalability, production strategy, and creative resourcing models
- Lead resource, capacity, and budget planning aligned to quarterly and annual go-to-market priorities
- Drive prioritization, scope management, and operational tradeoff decisions to protect execution quality, team focus, and organizational efficiency
- Develop scalable resourcing strategies across internal teams, agencies, production vendors, and freelance partners
- Build and scale Production as a strategic operational function supporting global creative execution across campaigns, content, photo/video, digital, and brand initiatives
- Own the strategy and evolution of the creative technology ecosystem, including project management systems, workflow automation, localization processes, and digital asset management infrastructure
- Oversee end-to-end creative production and delivery across channels, ensuring work is delivered on time, on brand, and aligned to global business needs
- Establish KPIs and reporting frameworks that improve visibility into operational performance, delivery effectiveness, team utilization, and production efficiency
- Lead continuous improvement initiatives across workflows, tooling, automation, and AI-enabled operational processes
- Build and lead high-performing Brand Operations and Production teams, fostering a culture of clarity, accountability, collaboration, and operational excellence
Requirements
- 10+ years of experience in creative operations, marketing operations, production operations, agency operations, or related operational leadership roles within high-growth, multi-channel organizations
- Demonstrated experience building and scaling operational systems that support creative, brand, or marketing organizations
- Proven success leading resource planning, prioritization, and cross-functional execution across complex initiatives and stakeholder groups
- Experience establishing governance frameworks, operational rigor, and scalable workflows within matrixed organizations
- Strong understanding of integrated production workflows across campaigns, content, photo/video, digital, and global brand initiatives
- Experience overseeing multi-channel creative production across internal teams, external agencies, production partners, and freelance networks
- Strong operational judgment with the ability to navigate ambiguity, manage competing priorities, and drive execution at scale
- Experience implementing workflow automation, tooling enhancements, and AI-enabled operational improvements
- Proficiency with project management platforms, workflow systems, and digital asset management tools
- Exceptional communication, organizational, and cross-functional collaboration skills
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks
Nice-to-Haves
- Experience with AI-enabled operational processes and workflow automation
Skills
Project Management PlatformsWorkflow AutomationDigital Asset ManagementResource PlanningBudget PlanningGovernance FrameworksKPI DevelopmentCross-functional CollaborationAI ToolsCreative Production Workflows