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Director of Brand Operations & Production

Boston, MAOnsite10+ YOE
Summary

Lead end-to-end Brand and Creative operations at WHOOP, scaling production systems, governance, resourcing, and technology infrastructure for global multi-channel creative execution. Requires 10+ years in creative/marketing operations leadership with expertise in workflow automation and cross-functional execution.

About the role

Responsibilities

  • Architect and evolve the end-to-end Brand and Creative operating model across intake, prioritization, production, and delivery
  • Establish governance frameworks, operational standards, and planning processes that enable scalable execution across Brand and Marketing
  • Serve as a strategic partner to leadership on organizational design, operational scalability, production strategy, and creative resourcing models
  • Lead resource, capacity, and budget planning aligned to quarterly and annual go-to-market priorities
  • Drive prioritization, scope management, and operational tradeoff decisions to protect execution quality, team focus, and organizational efficiency
  • Develop scalable resourcing strategies across internal teams, agencies, production vendors, and freelance partners
  • Build and scale Production as a strategic operational function supporting global creative execution across campaigns, content, photo/video, digital, and brand initiatives
  • Own the strategy and evolution of the creative technology ecosystem, including project management systems, workflow automation, localization processes, and digital asset management infrastructure
  • Oversee end-to-end creative production and delivery across channels, ensuring work is delivered on time, on brand, and aligned to global business needs
  • Establish KPIs and reporting frameworks that improve visibility into operational performance, delivery effectiveness, team utilization, and production efficiency
  • Lead continuous improvement initiatives across workflows, tooling, automation, and AI-enabled operational processes
  • Build and lead high-performing Brand Operations and Production teams, fostering a culture of clarity, accountability, collaboration, and operational excellence

Requirements

  • 10+ years of experience in creative operations, marketing operations, production operations, agency operations, or related operational leadership roles within high-growth, multi-channel organizations
  • Demonstrated experience building and scaling operational systems that support creative, brand, or marketing organizations
  • Proven success leading resource planning, prioritization, and cross-functional execution across complex initiatives and stakeholder groups
  • Experience establishing governance frameworks, operational rigor, and scalable workflows within matrixed organizations
  • Strong understanding of integrated production workflows across campaigns, content, photo/video, digital, and global brand initiatives
  • Experience overseeing multi-channel creative production across internal teams, external agencies, production partners, and freelance networks
  • Strong operational judgment with the ability to navigate ambiguity, manage competing priorities, and drive execution at scale
  • Experience implementing workflow automation, tooling enhancements, and AI-enabled operational improvements
  • Proficiency with project management platforms, workflow systems, and digital asset management tools
  • Exceptional communication, organizational, and cross-functional collaboration skills
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks

Nice-to-Haves

  • Experience with AI-enabled operational processes and workflow automation
Skills
Project Management PlatformsWorkflow AutomationDigital Asset ManagementResource PlanningBudget PlanningGovernance FrameworksKPI DevelopmentCross-functional CollaborationAI ToolsCreative Production Workflows