Responsibilities

Execute and QA lifecycle campaigns across email, SMS, and direct mail in Braze and related tools
Support rapid A/B testing across messaging, cadence, and targeting to improve CVR and enrolls
Build and maintain campaign logic, segmentation, and audience definitions
Partner with Growth and Data teams to implement experiments and measure performance
Assist with launch support for new client cohorts and campaigns
Support data enrichment and outbound initiatives (e.g., calling, incentives, webinars) to drive incremental applications
Identify and implement opportunities to improve campaign throughput and operational efficiency

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

Ramp quickly on Virta’s Member Growth workflows, tools, current OE priorities, and webinar processes.
Own OE (Open Enrollment) lifecycle execution across email, SMS, and direct mail
Lead webinar execution end-to-end (setup, promotion, reminders, follow-ups, reporting)
Take over day-to-day email experiment execution with minimal oversight
Build scalable email campaigns to support growth

Proven track record of writing high-performing, user-centric content that drives measurable engagement and conversion (e.g. emails, landing pages, in-product messaging)
Designs and runs experiments to improve content performance, using data to inform iteration
Independently owns and executes multiple campaigns end-to-end with high attention to detail